The Creative Curve: How to Develop the Right Idea, at the Right Time [ebook free] by Allen Gannett (epub/mobi)

We have been spoon-fed the notion that creativity is the province of genius — of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.  But Allen shows that simply isn’t true.  Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.

As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.

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This free ebook is meant only for those who want to broaden their knowledge, but due to limited economic condition, cannot afford to buy on official selling channels (bookstores, Amazon, etc.). If you have money, please buy it to support the author, thank you!

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